Half of all local business websites attract less than 500 visits each month. A recent marketing strategy survey found that 13% of businesses receive 100 views or less. Traffic sources see 37% of visitors enter the link directly while 50% come from organic search. The average local site receives 2.17 pages per session. Do you know what traffic your website receives?
Marketing is essential for any business that’s attempting to establish itself and have good brand awareness. When looking to grow your law firm, traditional methods of marketing simply aren’t going to cut. That’s why it’s imperative to invest in digital marketing. However, the establishing, implementing, and managing of a law firm’s digital marketing can prove to be incredibly stressful and
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There’s no doubt that word-of-mouth advertising and traditional marketing tactics were enough to encourage new customers to take up services from law firms when conducting business in the 20th century. However, times have changed, and the 21st century has brought its own challenges to client acquisition. Implementing SEO that’s specific to lawyers refers to particular marketing techniques that are used
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Running a successful law firm takes dedication – you have to have financial responsibility, a strong work ethic, and a team you can trust. Above all else, you need to get your name advertised within the area. Plenty of people need legal representation in the United States, which means a big market is out there. However, not only are advertisements
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The personal injury law firm services are incredibly oversaturated. It doesn’t matter where you choose to run your business – it’s going to be challenging to gain a substantial market share. In addition to this, online personal injury lawyers have an even more competitive nature. With all of this opposition, how do you, as a personal injury lawyer, distinguish yourself
Google Ads is one of the fastest methods to generate traffic to your website and attract new clients. However, the process involved in managing these PPC services can be incredibly time-confusing. You’re going to need to dedicate a fair amount of your efforts to ensure that this is running efficiently because not doing this is going to result in a
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Surveys and research have shown that a total of only two individuals out of ten digest news from newspapers. This clearly indicates that the internet has established itself as a one-stop location where every user can find anything they desire. With this information, investing in digital marketing is one of the most robust and smartest decisions you can make for
No matter what industry your business is in, you need to make sure you have a steady customer flow for your goods and services. As a law firm, there are various methods to ensure that people needing legal representation know about you, the services you offer, and the value you can bring. Now more than ever, it is important to
For many law firms, the cost of advertising is not a priority. It’s understandable with salaries and wages, rentals and utilities, and other costs directed related to keeping the firm open being more pressing. Whether it is online or in traditional forms, advertising expenditure can seem like throwing money into a dark hole. If you are considering law firm advertising
People love the convenience of online shopping. This love for shopping online provides a great opportunity to incorporate pay-per-click (PPC) advertising into your marketing campaign. Why is this? These PPC ads can help get your business’s products and services discovered and, ultimately, purchased. Implementing e-commerce PPC management services to your business’s campaign can help your online store drive traffic and
Are you an attorney-at-law looking to get your name out there but don’t know how? Depending on your jurisdiction, there are thousands upon thousands of potential clients who need legal representation. However, you also have to compete with other attorneys in your area. Practicing law is already difficult enough with documents and court appearances. It’s even more difficult when you’re