By - Craig Mullins

Why You Should Invest in Law Firm Digital Marketing

No matter what industry your business is in, you need to make sure you have a steady customer flow for your goods and services. As a law firm, there are various methods to ensure that people needing legal representation know about you, the services you offer, and the value you can bring. Now more than ever, it is important to leverage the power of the internet to grow your reach. If you are ready to scale and interested in learning more about law firm digital marketing, you are in the right place.

What Is Digital Marketing?

Digital marketing encompasses all forms of marketing a business, service, or product over the internet, either paid or organic. You can take advantage of search engine algorithms, social media, and other methods to increase potential customers’ awareness of your firm.

Marketing your firm online is so important these days. Gone are the days when people relied primarily on print newspapers and magazines, word of mouth, radio and television ads, and billboards to get information. The young and the old are spending more time online. It’s never been easier to search for products and services online, so having your law firm searchable online is a major plus.

Over the last few years, the percentage of people accessing the internet using their mobile devices has also increased. The internet can be a very competitive space because you are not just up against local firms, but everyone else who can offer the same services. If you have not actively marketed your business online, this could be the missing link in your business growth.

Why Should You Use a Digital Marketing Service?

There is a lot to figure out when you first start law firm digital marketing. You need to acquire an entirely new set of skills and develop a game plan and strategy to maximize the internet. Many law firms I have worked with do not have the time or the resources to invest in this business side.

Outsourcing your digital marketing to a specialist could be the answer you are looking for. The advantages of this approach to your business growth are numerous. You get to maintain your current focus on the area that brings in the income, providing legal services to your clients. While your team is focused on their areas of expertise, a digital marketing expert can be bridging the knowledge and skills gap to push your firm forward. You don’t have to invest time and money into acquiring new skills that are not in your core business.

Another advantage of outsourcing law firm digital marketing is that you can work out a flexible package, depending on the kind of services you require. You can add or decrease how much of the service you receive depending on progress, milestones, and other negotiables. This approach is much more cost-effective than bringing on a full-time staff member, especially when your firm size is on the smaller end.

Law firm digital marketing can increase the number of inquiries you get from people seeking legal services. Through a range of internet marketing tools, I can create a strategy to grow your online presence. Targeting the right kind of people is important, as is accurately communicating what value you add and why clients should pick you over your competitors. If you want to focus on the local market, I can tailor the strategy to your neighborhood and surrounding areas.

Having an online presence is so important because it allows people to find you easily. It’s hard to predict when people are going to need your legal services, but it’s easier to make the connection when you make it as easy to find your firm as possible.

 Law Firm Digital Marketing Options

There are various methods of marketing your firm online. Coming up with the right digital marketing plan starts with understanding what your firm offers, what kind of clients you work with, where your clients are located, and other general information about your company.

There are various ways to market your firm online. Here is a brief description of some of the services that could be included in your digital marketing plan.

  • Website improvements: Having a website is very important because it acts as your firm’s location or home on the internet. This is where you can sell your firm best. If you don’t have one, this is a great investment. If you already have a website, it’s important to determine if it is up to speed with the best law firm digital marketing strategies. It should also be mobile-friendly.
  • Starting a blog: People needed legal assistance usually have many questions. Adding a blog to your website or having a separate site can make so much difference. When people are looking for relevant legal advice on the internet, they can find your firm easier if your content marketing includes informational articles.
  • Paid advertising: Many of the marketing techniques mentioned rely on organic traffic on the internet. If you want to boost your firm’s online presence faster, you can use various paid advertising forms.
  • Email marketing: You might want to consider creating an email list and routinely sending newsletters to your subscribers. One of the benefits of this is that it makes it easier for people on the list to share your information with those in their networks looking for legal services.
  • Social media and YouTube: There is no denying the power of social media to reach a diverse audience. You might want to consider having pages on various platforms online. Some legal firms also have YouTube channels as a way of sharing short videos on common legal questions.

Investing in law firm digital marketing is worth it. There are ways to measure and evaluate the impact that this can have on your business growth. You can find out how many more visitors your website is receiving, how many more inquiries are coming through, and how many people are following you and sharing your content. As all these metrics grow and improve, you can expect to grow your clientele as well.

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