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By - Craig Mullins

SEO Terms, Acronyms, Google Updates and Metrics

Just a quick post of some terms in case you forget…

DA – Domain Authority From MOZWhat is Domain Authority? Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Domain Authority is calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single DA score. This score can then be used when comparing websites or tracking the “ranking strength” of a website over time.

PA – Page Authority From MOZ -What is Page Authority? Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank. We score Page Authority on a 100-point logarithmic scale. Thus, it’s significantly easier to grow your score from 20 to 30 than it is to grow from 70 to 80. We constantly update the algorithm used to calculate Page Authority, so you may see your score fluctuate from time to time.

TF – Trust Flow – By Majestic – A metric designed to decide how trustworthy a link is based on the QUALITY of backlinks pointing to the site.

Topical Trust – How authoritative and trustworthy a domain or URL is within its niche and what the topic of the content is about…

CF – Citation Flow – By Majestic – A mA metric designed to predict how influential a link in a site might be, by considering the links pointing to it. It does not bother about the quality of links. If there are more domains pointing to a blog post, then the more influential it is.etric designed to predict how influential a link in a site might be, by considering the links pointing to it. It does not bother about the quality of links. If there are more domains pointing to a blog post, then the more influential it is.

Ideally they will be the same. But most sites will have a higher CF. Closer it is  to a one to one ratio, the higher quality links a site has.

MOZ Rank –  MozRank means your link popularity score which is measured by the number of quality of links.

MOZ Trust – MozTrust doesn’t measure the number of links but the “trust” of the links-which means the higher quality sites that are linking , the higher your trust score is.

DR – Domain Rating – Ahrefs – Domain Rating is a proprietary Ahrefs’ metric that shows the strength of a target website’s total backlink profile (in terms of its size and quality). DR is measured on a logarithmic scale from 0 to 100, with the latter being the strongest.

UR – URL Rating – Ahrefs- a metric that shows how strong a backlink profile of a target URL is on a scale from 1 to 100. Generally speaking, each page passes its rating score to all the pages that it links to. UR is measured on a logarithmic scale from 0 to 100, with the latter being the strongest.

Google Updates:

  • Panda (2011) Feb – Low quality content, gateway pages, article farms, poor English, syndicated content
  • Penguin (2012) April – large-scale and automated link building tactics, directory submissions, press release links, social bookmarking, guest blogging, forumlinks, blog commenting, paid links, private networks, PBN’s, links from bad neighborhoods, hacked websites, SAPE, porn, payday loans, casino, gambling links, links form irrelevant niches.
  • Hummingbird (2013) August – Google beginning to understand the intent of each search query, synonyms, user intent based on implicit factors such as the time of day and the user’s location, semantic search, natural language, put the user first.
  • Pigeon (2014) July – Integrated Google core search into Google Maps and local search results.
  • Mobilegeddon (2015) April – Targeted websites not mobile friendly.Google uses this to crawl sites, so if part of navigation missing on mobile site, you could be missing out.
  • RankBrain (2015) October – Looking at what users do. Say opening the first search results, then opening another… The second one might get the top spot soon because they are looking to make the user happy and not have to keep looking. People should stay on your site as long as possible. If you see your search results bouncing around daily… That’s Google A/B Testing the search results.
  • Fred (2017) March – “Fred” is a catchall name for any quality related algorithm(s) update(s) related to site quality that Google does not otherwise identify. If you’ve been hit it’s a general update of everything. Your site probably sucks. 🙂 Check these resources Google Webmaster Guidelines & The Google Search Quality Evaluator Guidelines.
  • Medic (2018) August – hit sites with ‘your money your life’ (YMYL) themes but wasn’t totally focused on medical sites. Trust is important. Google quality guidelines as ‘EAT’ (Expertise, Authority, Trust). Authority matters and big brands win more. Hook up with mainstream and local news sites. Get government mentions,
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