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By - Craig Mullins

SEO for Law Firm Websites: Get More Traffic to Your Site

Running a successful law firm takes dedication – you have to have financial responsibility, a strong work ethic, and a team you can trust. Above all else, you need to get your name advertised within the area. Plenty of people need legal representation in the United States, which means a big market is out there.

However, not only are advertisements expensive, but you also have to deal with rival law firms. Everyone wants a slice of the economic pie, but there are only so many to go around. The Internet is a great place to start, but it’s only the first step. Other law firms have websites of their own. How do you get your law firm website noticed?

You can count on us. We sell SEO services for you and your law firm. Search engines can be tricky to navigate if you want to promote your business. Our SEO allows your website to pop up on the first page, no matter which search engine you use. If you’re going to see an exponential rise in popularity for your website, give us a call. We make sure potential clients find you first.

How Does SEO Work for You?

SEO is a term that stands for Search Engine Optimization. What SEO does is make your website appear in more search engines. It’s important for businesses to show up whenever certain related keywords are typed. Web crawlers take these words and browse the web to find websites that match the search descriptions. SEO is a considerably useful service – it makes you stand out in a sea of similar businesses by providing more Internet presence.

Law firms are particularly popular searches, but there are so many out there. We try to get your online content right at the top of the search results with our services. We use effective strategies to ensure you can maintain a top spot on the first page, especially in your area.

Things to Consider with Search Engines

In order to get an idea of what we can do for you, you must understand how search engines work for legal representation. For instance, we’ve done extensive research on Google searches, especially with legal terms. It appears paid advertisements to make up a majority of the top-ranking searches, followed by local results. It means you have to deal with competitors who are willing to spend extra money to get their websites on the front page.

The good news is you don’t have to worry about paying for local advertisements – this is where organic searches come in. Organic searches do not rely on advertisers; instead, they are practically a free listing. The reason it happens is that SEO services rank them by relevance to someone’s search. For example, let’s say someone in your area types “personal injury law firm cases”. Your website may pop up on the first page with organic searches if you already used an SEO service. How does it work exactly? Let’s explain in further detail.

What Our Services Provide Your Business

With SEO, we can build up your website, so your law firm becomes more relevant in search results. How it works is you give us a series of keywords that relate to your practices. Going back to a previous example, “personal injury” is a good keyword if it’s commonplace in your area. We add these keywords to articles we write for your website. Once someone types “personal injury”, local searches should result in your law firm website showing up.

Please make sure these keywords you send us are great representations of the law firm you are running. These searches must be relevant not only to yourself but also to potential clients. Once you get that down, you can expect better traffic flow for relevant searches. Here are the examples below:

  • Keywords: personal injury claims; consult a law firm
  • Intention of Keywords: You want people to look to your law firm for representation

You can also send us a short description of what you want our articles to convey. Let us know specific goals you have in mind, such as the cases you specialize in. We can add internal links within the article which redirect your clients to useful information, such as statistics in personal injury claims. What this does is make your website articulate and informed, which builds your intellectual credibility. Each of these articles is well-spoken and free of grammatical errors.

We can also give your website a meta description, which are brief summaries that show up in search results. Our services make sure to include specific keywords, so your law firm remains a relevant search. We not only give you the quality of traffic to your website but also quantity. You get clients who are seriously looking for legal representation, which you can provide.

Significantly Increase your Clientele

If you consider our SEO services, you can expect an increase in clients as more people access your law firm website. We can see a significant growth in organic search results, which means you don’t have to pay as much as you would with normal advertisements. Our SEO services are a cost-effective measure to ensure you can still end up in search engines’ top ranks.

We use certain keywords and meta descriptions, so your clients get a good idea of what you and your law firm represent. Don’t make the same mistakes rival law firms make with paid advertisements – our SEO attracts a specific target audience without the extra cost.

Law firm websites need to be informative, especially with the types of services they offer. When you consider our SEO practices, we can rebuild your website to make it look as good as possible. Not only do we add keywords you choose, but we also write articles based on what you want to get across for your business.

Give us a call, and we can provide exceptional service with our SEO practices. Through us, your law firm website can see more traffic in a matter of months. You can corner the market on law firms in your area by letting us build a better website for you. We’re here to lend a hand.

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